Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

US Online Grocery Snapshot: Q1 2021

IRI Data Shows How The Pandemic Has Shaped Online Grocery

January 20, 2021

Why Read This Report

Digital business retail pros generally agree that the pandemic has driven rapid growth in online grocery sales. Data from IRI confirms that shift — but it's still unclear how much of that behavior will be permanent. The categories and delivery formats that shoppers have used during the pandemic remain largely the same as those prior to the pandemic; the main difference is that volumes across all categories have increased substantially.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • The Macroenvironment Has Bolstered Online Grocery
  • Recommendations

  • Brands And Grocers Risk Overcorrection Due To Early Pandemic Signs
  • Related Research Documents

Recommended Research