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US Online Grocery Snapshot: Q1 2021

IRI Data Shows How The Pandemic Has Shaped Online Grocery

January 20, 2021

Why Read This Report

Digital business retail pros generally agree that the pandemic has driven rapid growth in online grocery sales. Data from IRI confirms that shift — but it's still unclear how much of that behavior will be permanent. The categories and delivery formats that shoppers have used during the pandemic remain largely the same as those prior to the pandemic; the main difference is that volumes across all categories have increased substantially.

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Table of Contents

  • The Macroenvironment Has Bolstered Online Grocery
  • Recommendations

  • Brands And Grocers Risk Overcorrection Due To Early Pandemic Signs
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