US Online Holiday Retail Forecast, 2010
November 9, 2010
Why Read This Report
Forrester expects US holiday season online retail sales to grow 16% year over year. Consumers are showing a willingness to spend this season, with affluent consumers driving the most growth. Almost universally, US online retailers expect their holiday sales to increase from 2009, showing industrywide optimism. But, they are not relying on mere excitement; retailers are planning aggressive promotions throughout the holiday season, particularly around the key dates of Black Friday and Cyber Monday.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Holiday 2008 Postmortem: How The Past Holiday Season Influenced Online Buyer Behavior
May 13, 2009 | Patti Freeman Evans
Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Western Europe)
January 11, 2017 | Michael O'Grady
Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe)
August 3, 2016 | Michael O'Grady