Forecast Report

US Online Retail Forecast, 2009 To 2014

Online Retail Hangs Tough For 11% Growth In A Challenging Economy

March 5th, 2010
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
PH
Peter Hult
With contributors:
Vikram Sehgal , Patti Freeman Evans , Brendan McGowan

Summary

Amid a global financial crisis, US online retail (excluding auto, travel, and prescription drugs) managed to grow 11% in 2009 to reach $155.2 billion. With a 10% compound annual growth rate (CAGR), US online retail sales are forecast to reach $248.7 billion by 2014. In this report, we also examine the outlook for three of the top product categories: computer hardware, software, and peripherals; apparel, accessories, and footwear; and consumer electronics. Growth in online retail sales will also continue to outpace growth in offline retail sales, as low prices, convenience, and selection drive more shoppers to the Web.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.