Report

US Cross-Channel Retail Sales Forecast: 2014 To 2018

Web-Influenced Offline Sales Total More Than $1 Trillion In 2014
July 24th, 2014
With Contributors:
and Laura Naparstek

Summary

We forecast that US cross-channel retail sales, which we define as transactions that touch a digital medium but are not completed on the Internet, will reach $1.4 trillion in 2014 and grow to $1.8 trillion by 2018. Consumers are "preshopping" across more

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.