Forecast Report

US Digital Marketing Forecast, 2014 To 2019

Spend Will Top $100 Billion, Overtaking Television Advertising

November 4th, 2014
With contributors:
Nate Elliott , Collin Colburn


By 2019, marketing leaders will spend more than $103 billion on search marketing, display advertising, social media marketing, and email marketing — more than they will on broadcast and cable television advertising combined. Over the next five years, search will remain the largest share of the digital mix, but social media investment will grow faster than any other digital marketing channel. We expect marketing's increased investment in digital to get Kevin Spacey another Oscar nod, introduce personal networks for promotion and commerce, herald brand apostles, and necessitate a marketing cloud for agencies. This report is the latest of our formerly called interactive marketing forecasts.

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