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For Analyst Relations Professionals

Understand AR's Beneficiary Landscape

Landscape: The Industry Analyst Relations Playbook

December 1, 2020

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This is the Landscape report in The Industry Analyst Relations Playbook For 2021.

Why Read This Report

Analyst relations (AR) can help a vendor win, serve, and retain customers. But whether the AR team is supporting its traditional beneficiaries or not, it typically guesses at the detail of their needs, resulting in unnecessarily weak programs of low internal credibility. In this report, we review the broad landscape of potential vendor beneficiaries, exploring how AR pros can learn to support them maximally and illuminating the findings with examples of AR's support to a direct sales team. This is an update of a previously published report. Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • AR Managers Guess At Corporate Business Goals And Challenges
  • AR's Potential Beneficiary Landscape Is Huge
  • AR Must Ask The Experts About Business
  • Recommendations

  • Understand The Business Before You Try To Support It
  • Related Research Documents

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