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For eBusiness & Channel Strategy Professionals

Understand The Metrics That Drive Global eCommerce Success

Prioritize Customer Engagement And Brand Identity To Benchmark Global Success

March 22, 2016

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Why Read This Report

Online businesses recognize that not only is the global eCommerce opportunity massive, but a global presence is necessary to be competitive in today's retail landscape. One of the major hurdles eBusiness professionals face when thinking about a global strategy is how to benchmark their efforts. For eBusiness professionals who have an existing global business, this report outlines which metrics they should use to measure themselves and to optimize their efforts in new markets. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Global Metrics Mirror Domestic Ones But Have Different Results
  • Global Competition Often Differs From Domestic Competition
  • Recommendations

  • Focus On Brand-Building Metrics
  • Related Research Documents

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