Save or Share this Report

For eBusiness & Channel Strategy Professionals

Understand The Metrics That Drive Global eCommerce Success

Prioritize Customer Engagement And Brand Identity To Benchmark Global Success

March 22, 2016

Primary author headshot

Authors

Why Read This Report

Online businesses recognize that not only is the global eCommerce opportunity massive, but a global presence is necessary to be competitive in today's retail landscape. One of the major hurdles eBusiness professionals face when thinking about a global strategy is how to benchmark their efforts. For eBusiness professionals who have an existing global business, this report outlines which metrics they should use to measure themselves and to optimize their efforts in new markets. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Global Metrics Mirror Domestic Ones But Have Different Results
  • Global Competition Often Differs From Domestic Competition
  • Recommendations

  • Focus On Brand-Building Metrics
  • Related Research Documents

Recommended Research