Unify The Digital Experience Across Touchpoints
Create A Consistent Experience To Engage Customers
August 22, 2012
Why Read This Report
Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles . . . there's no end in sight. Each touchpoint represents a distinct opportunity to engage, service, and support customers but cannot be an island. Customers expect a unified, consistent experience across the several touchpoints they use when engaging your firm. Your role in a unified customer experience strategy: Lead the search for the right common practices, talents, and technologies to meet the challenge of unified customer experience. This report discusses the technology, skills, and organizational future of digital experience delivery and how application development delivery professionals can bring about that future.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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Table of Contents
- Digital Experience Vision: Continuous, Consistent, And Unified
- Vital: Unified Foundations For Digital Customer Experience
- Vital: Your Plumbing Skills
- Vital: New, Coordinated Organizational Structures
- The Path To Unified Digital Experiences Starts With A Vision
- Supplemental Material
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