Decision Tool

Use Big Data Initiatives To Deliver Digital Business Value

Part I: Digital Customer Experience

December 14th, 2015
Brian Hopkins, VP, Emerging Tech Portfolio
Brian Hopkins VP, Emerging Tech Portfolio
Nasry Angel, null
Nasry Angel
With contributors:
Gene Leganza , Diane Lynch

Summary

In what seems like the blink of an eye, our world has become digital. Work schedules, personal preferences, and opinions all live coded in databases. Empowered customers have many options and ubiquitous access to information. How do firms use this wealth of data to engage customers through digital channels? In this report, we share the common patterns in finding, testing, and implementing insights that fuel digital customer experiences. Enterprise architects can compare these business cases and reference architectures, from retail, gaming, and technology, to their generalized needs.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.