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For Infrastructure & Operations Professionals

Use Data From The Industrial Internet Of Things To Deliver Customer-Centric Business Models

A Great Physical Product Is No Longer Enough, So Manufacturers Turn To IoT To Build New Connections With Their Customers

September 10, 2019

Primary author headshot


  • By Paul Miller
  • with Christopher Voce,
  • Dan Bieler,
  • Julia Caldwell,
  • Renee Taylor,
  • Kara Hartig,
  • Peggy Dostie

Why Read This Report

Product-as-a-service business models have mostly been limited to expensive, long-term investments like jet engines. However, the increasing ubiquity of internet-of-things (IoT) sensors and platforms brings these models within reach of a far broader set of industrial assets. Infrastructure and operations (I&O) pros should read this report to understand the ways these business models drive change within product manufacturers, their customers, and the broader partner ecosystem of which both are part.

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Table of Contents

  • Manufacturers Must Turn To Product-As-A Service To Compete
  • The Shift To Service Can Be Hard For Product Companies To Manage
  • Recommendations

  • Use IoT Data To Power A Trusted Service Relationship
  • What It Means

  • Machines Still Get Made, Owned, And Used, But The Rest May Change
  • Supplemental Material
  • Related Research Documents

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