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For B2C Marketing Professionals

Vast, Fast, And Relentless: Consumer Buying Enters A New Era

What B2C Businesses Need To Know To Survive And Thrive In The Next Decade

August 11, 2020

Why Read This Report

It won't be news to anyone that consumers are more empowered than ever, but it's hard to pin down in precisely what ways they're empowered and how that changes the way businesses must serve them. If you're in a consumer-facing business, let us be the ones to break it to you: You're entering the most frenzied phase of innovation you've ever experienced, and consumers won't let you rest anytime soon. This report explores the future of buying and what B2C firms must do to be successful in the next 10 years.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Empowered Customers Demand Both Comfort And Innovation
  • Four Forces Will Shape B2C Buying
  • Responsible Reinvention Requires Rapid, Regular Revision
  • What It Means

  • The Future Of B2C Buying Means Major Changes For B2C Firms
  • Supplemental Material
  • Related Research Documents

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