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For B2B Marketing Professionals

Vendor Landscape: B2B Marketing Data Providers, Q3 2017

July 26, 2017


Why Read This Report

Many B2B marketers believe that inaccurate and incomplete data is a hard fact of life that is too difficult and expensive to fix — even though it eats marketing ROI and eviscerates good customer experience. It's time to drop that legacy thinking. The data marketplace has exploded with solutions and services to address the origin and governance of business-buyer data — with a reasonable investment of time and money. This report offers an overview of vendors to guide B2B marketers on driving requirements from use cases, evaluating vendors, and making procurement decisions.

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Table of Contents

  • The Path To Customer Obsession Is Paved With Customer Data
  • Marketers And Sellers Both Need Better Customer Insight
  • B2B Data Vendors Have Matured From Delivering Information To Insight
  • The B2B Data Landscape Is Complex, Connected, And Confusing
  • Four Key Considerations When Selecting A Vendor
  • You Don't Have To Own Data To Leverage Its Insights
  • Recommendations

  • B2B Marketers Must Embrace The Data Problem And Solution Now
  • Supplemental Material

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