Vendor Landscape: Customer Loyalty Solutions

Are you among the many business-to-consumer (B2C) marketers who are trying to boost customer loyalty but confused by the number and variety of vendors offering loyalty solutions? The escalating importance of loyalty in the age of the customer inevitably leads to a proliferation of vendors that claim to offer solutions. It also amplifies the difficulty of identifying the solution, or combination of solutions, that best fits your requirements. This report helps B2C marketers make sense of the various types of technology and service partners that support customer loyalty initiatives.This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy; we revised this edition to factor in new vendors in the evolving provider landscape.