Report

Vendor Landscape: Real-Time Interaction Management

Contextual Marketing Demands Real-Time Unification
May 5th, 2017
With Contributors:
Arleen Chien
and Christine Turley

Summary

Empowered customers expect businesses to engage them with personalized and contextually relevant interactions. B2C marketing professionals must assemble a contextual marketing engine that includes systems of insight (SoI) and engagement (SoE) to simultane

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