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For B2C Marketing Professionals

Virtual Reality Isn't Ready For Marketing Yet

Determine If And How To Embrace VR

February 8, 2017


Why Read This Report

Virtual reality (VR) generates a lot of hype and confusion. This report helps B2C marketers separate hype from reality and provides a framework to decide if and when to embrace VR to achieve your marketing objectives.

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Table of Contents

  • Virtual Reality In Marketing Is Still More Hype Than Reality
  • Use Three Factors To Determine If And How To Invest In VR
  • What It Means

  • VR Will Transform Marketing Experiences
  • Supplemental Material
  • Related Research Documents

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