Forecast Report

Western European Mobile Games Forecast, 2010 To 2015

The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market

August 27th, 2010
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Ian Fogg , Annie E. Corbett , Nick Thomas

Summary

The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the number of paying mobile gamers — from 31 million to 45 million between 2010 and 2015 — and higher usage of new smartphone platforms, such as the iPhone. Several trends will shape the mobile gaming market in the next five years, including the shift from on-portal operator distribution to third-party application stores, the rise of social gaming, and the ability to charge for virtual goods via in-application billing. Beyond paid-for games, many brands will tap into the significant mobile gamer audience to engage with their customers via advergaming and mobile-branded content. Consumer product strategists should examine this innovative, revenue-generating market to anticipate future trends.

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