Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Western European Mobile Games Forecast, 2010 To 2015

The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market

August 27, 2010

Primary author headshot


Why Read This Report

The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the number of paying mobile gamers — from 31 million to 45 million between 2010 and 2015 — and higher usage of new smartphone platforms, such as the iPhone. Several trends will shape the mobile gaming market in the next five years, including the shift from on-portal operator distribution to third-party application stores, the rise of social gaming, and the ability to charge for virtual goods via in-application billing. Beyond paid-for games, many brands will tap into the significant mobile gamer audience to engage with their customers via advergaming and mobile-branded content. Consumer product strategists should examine this innovative, revenue-generating market to anticipate future trends.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2995 USD).


Tools And Templates

Models and Calculators

calculator icon
  • Forecast: Western European Mobile Games Revenues, 2009 To 2015
  • Mobile Gaming Is A Key Way To Engage With The Younger Generation

Table of Contents

  • Mobile Gaming Already Forms The Largest Paid Mobile Content Market
  • A Significant Growth Opportunity Lies Ahead

  • The Lessons To Learn From Mobile Gaming
  • Supplemental Material
  • Related Research Documents

Recommended Research