Trends Report

What Comes After The Unicorn Carnage?

Smart CMOs Will Exploit The Slowdown To Catch Up With And Serve Customers

March 30th, 2016
Ted Schadler, Vice President, Principal Analyst
Ted Schadler Vice President, Principal Analyst
James McQuivey, PhD, VP, Research Director
James McQuivey, PhD VP, Research Director
With contributors:
Christopher Mines , Michelle Moorehead , Allison Cazalet , Peter Harrison

Summary

By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all over again? No. The bubble popping will mean job loss in Silicon Valley and a pullback in disruptor investment, but not a collapse of tech spending or of the wider economy. Chief marketing officers (CMOs) should use this moment to encourage increased customer obsession as a way to catch up with customers and partner with the surviving disruptors on more equal footing.

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