Save or Share this Report

For eBusiness & Channel Strategy Professionals

What Consumers Want When Enrolling In 401(k)s

Recent Applicants Favor Online Research Tools And Automatic Enrollment

June 9, 2009

Authors

Why Read This Report

More than 70 million US adults — around one-third of the adult population — currently have a 401(k) account or workplace retirement savings plan. Although growth in 401(k) ownership has been steady, use of the Web as an enrollment channel remains low. As with most products, however, the Web is a common research channel for US adults considering their 401(k) options. Our research reveals two opportunities for eBusiness and channel strategy managers: automatic enrollments as well as increased availability of online tools and resources for 401(k) applicants and owners to research investment options and strategies.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research