Trends Report

What Consumers Want When Enrolling In 401(k)s

Recent Applicants Favor Online Research Tools And Automatic Enrollment

June 9th, 2009
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
EK
Edward Kountz
With contributors:
Benjamin Ensor , Courtney Tincher

Summary

More than 70 million US adults — around one-third of the adult population — currently have a 401(k) account or workplace retirement savings plan. Although growth in 401(k) ownership has been steady, use of the Web as an enrollment channel remains low. As with most products, however, the Web is a common research channel for US adults considering their 401(k) options. Our research reveals two opportunities for eBusiness and channel strategy managers: automatic enrollments as well as increased availability of online tools and resources for 401(k) applicants and owners to research investment options and strategies.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.