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For eBusiness & Channel Strategy Professionals

What Consumers Want When Enrolling In 401(k)s

Recent Applicants Favor Online Research Tools And Automatic Enrollment

June 9, 2009


Why Read This Report

More than 70 million US adults — around one-third of the adult population — currently have a 401(k) account or workplace retirement savings plan. Although growth in 401(k) ownership has been steady, use of the Web as an enrollment channel remains low. As with most products, however, the Web is a common research channel for US adults considering their 401(k) options. Our research reveals two opportunities for eBusiness and channel strategy managers: automatic enrollments as well as increased availability of online tools and resources for 401(k) applicants and owners to research investment options and strategies.

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