Trends Report

What Online Financial Researchers Seek

Online Researchers Are Looking For Product Details, Comparisons, And Help

September 4th, 2008
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
With contributors:
Benjamin Ensor , Alexander Hesse , Vanessa Niemeyer, Ph.D. , Lauriane Camus

Summary

Consumers research financial products online in search of a mix of product details, comparisons, and help choosing the right product. Since most financial firms don't provide that information, many researchers are going to independent Web sites to find the information that they want. These independent sites are chipping away at financial firms' retail relationships, threatening to relegate the firms to the role of manufacturers.

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