Trends Report

Where Online Financial Researchers Go

Online Researchers Visit Many Sites To Find The Information They Need

September 4th, 2008
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
With contributors:
Alexander Hesse , Benjamin Ensor , Vanessa Niemeyer, Ph.D. , Lauriane Camus

Summary

Most European online financial researchers start at search engines and then use a variety of other sites to research their financial decisions. Portals, price comparison sites, and independent review sites are all popular among European online financial researchers. Different types of customers visit different sites when they research online. Self-Directed consumers are drawn to comparison and review sites; Validators are more likely just to visit their main bank's site.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.