Who Still Loves Ads?

Use Ad Affirmers To Drive Sales And Brand Awareness
November 7th, 2008
With Contributors:
Cynthia N. Pflaum
and Emily Bowen


Amid the increasing consumer disdain for advertising, there is one glimmer of light: 6% of US adults — a group Forrester calls Ad Affirmers — like advertising and are valuable marketer targets. Not only do these consumers trust ads, but they also give and

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