Who's Researching Life Insurance Online?
July 11, 2008
Why Read This Report
Of the 3 million Americans who have researched life insurance during the past year, more than one in three used the Internet to do so, making it the second most popular research channel after researching in person. But researching on the Web often doesn't translate into a policy application through any channel. Low conversion rates are the result of a complex product and a low-commitment research channel. Life insurance eBusiness executives won't see the same online sales success that auto insurers are enjoying. But they can advance the conversation and encourage future applications through other channels.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Who's Researching US Insurance Online?
The Web Dominates US Auto Insurance Research
September 11, 2008 | Bill Doyle
How Polish Consumers Use The Net To Research And Buy Financial Products
June 4, 2010 | Alexander Hesse
How Italian Consumers Use The Net To Research And Buy Financial Products
February 24, 2010 | Alexander Hesse
Increasing Online Insurance Self-Service Adoption
February 8, 2010 | Chad Mitchell