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For B2C Marketing Professionals

Widgets Improve The Convenience Of The Mobile Internet

December 8, 2008

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Why Read This Report

The slow uptake of mobile Internet services has meant a failure to deliver the promised data revenues that would offset mobile operators' heavy investment in 3G networks and licenses. Only 14% of European mobile users regularly used the mobile Internet at the start of 2008, despite virtually all mobile phones carrying mobile Internet functionality. Why have mass-market mobile users shunned the service? Because the barriers to usage outweigh the benefits. Mobile browsing — the dominant form of access today — simply isn't convenient. Mobile widgets — single-purpose applications that a user can download onto a phone — offer a new alternative for mobile Internet access and promise greater convenience for consumers who have distinct needs while "on the go."

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Also in Collection: Convenience Quotient

Table of Contents

  • Taking The Widget Route To Reach A More Appealing Mobile Internet
  • iPhone Mobile Widgets Rank Highest For Overall Convenience
  • RECOMMENDATIONS

  • Product Strategy Professionals Should Fast-Track Mobile Widgets
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