Trends Report

Your Email Marketing Road Map For 2009

Marketers Should Make The Most Of Available Tools And Services

February 17th, 2009
JK
Julie M. Katz
With contributors:
Dave Frankland , Christine Overby , Emily Murphy

Summary

Marketers haven't had much impetus to improve email strategy and execution until now. The floundering economy and rapidly changing consumer behavior force marketers to take advantage of tools their technology partners have offered for a while. Better use of data and stronger points of integration will help email marketers become more customer-focused. Once marketers take this first step, they'll open the doors for more radical innovation in the channel.

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