Summary
Effective long-term nurture programs establish consistent processes for the entry and treatment of contacts. Responsive leads must be moved from long-term nurture flows into more targeted flows or advanced to a qualifying function as quickly as possible, so it is essential to have well-defined disposition rules and more narrowly focused premarketing qualified lead (pre-MQL) nurture flows defined and deployed before initiating a long-term nurture program. In this report, we present a disciplined, rigorous approach to long-term nurturing that can be used to induce prospects to make a buying move.
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