Trends Report

A Technology Guide To Turn Data Into Customer-Obsessed Action

Leverage Forrester's Data, Analytics, And Insight-To-Action Technology Research To Become Customer-Obsessed

March 17th, 2016
With contributors:
Srividya Sridharan , Elizabeth Cullen , Gene Leganza , Holger Kisker, Ph.D. , Diane Lynch


All the market noise about data and analytics misses an important idea — your business cares about changing outcomes, and data and analytics are simply a means to that end. But knowing what type of data, analytics, and insights technologies to use to drive customer-obsessed outcomes is a challenge. Enterprise architects must help their business stakeholders build systems of insight that leverage these technologies to systematically harness data to become insights-driven. This report outlines all the technologies enterprise architects need and aggregates the most important research about them.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.