Summary
All the market noise about data and analytics misses an important idea — your business cares about changing outcomes, and data and analytics are simply a means to that end. But knowing what type of data, analytics, and insights technologies to use to drive customer-obsessed outcomes is a challenge. Enterprise architects must help their business stakeholders build systems of insight that leverage these technologies to systematically harness data to become insights-driven. This report outlines all the technologies enterprise architects need and aggregates the most important research about them.
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