Summary
Business and technology decision makers increasingly look for external help to become insights driven. Many can't or don't want to build an insights platform or staff a data science team — they want to subscribe directly to the insights, a set of prescribed actions, and the predicted outcomes. This new engagement model brings its own set of challenges: How to select the best fit? Which internal teams should be involved? How to measure success? This report offers CIOs and tech organizations best practices in how to engage an external insights service provider.
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