Best Practice Report

Achieving Long-Term Growth Objectives Requires A Repeatable Growth Discovery Process

April 10th, 2020


Whether the goal is to attain $1 billion in revenue or to become the number one player in a specific market, B2B organizations often lack a definable process to link long-term growth goals to concrete planning. Portfolio marketers, responsible for identifying market opportunities and go-to-market strategies, often struggle to provide strategic guidance to the business on how to prioritize initiatives and create annual plans to achieve long-term visions. In this report, we introduce the Growth Discovery Model, a four-step method that helps portfolio marketers develop a disciplined approach that will highlight opportunities for achieving what may at first seem to be far-flung growth objectives.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.