Achieving Long-Term Growth Objectives Requires A Repeatable Growth Discovery Process

Whether the goal is to attain $1 billion in revenue or to become the number one player in a specific market, B2B organizations often lack a definable process to link long-term growth goals to concrete planning. Portfolio marketers, responsible for identifying market opportunities and go-to-market strategies, often struggle to provide strategic guidance to the business on how to prioritize initiatives and create annual plans to achieve long-term visions. In this report, we introduce the Growth Discovery Model, a four-step method that helps portfolio marketers develop a disciplined approach that will highlight opportunities for achieving what may at first seem to be far-flung growth objectives.