Role Connections Report

Activating Personas For Demand

 and  one contributors
Jul 06, 2018

Summary

Understanding what drives B2B buyers to make a purchase is essential to creating effective marketing campaigns, content, and integrated programs. Developing buyer insights and operationalizing them requires interlock and collaboration between demand marketing and portfolio marketing teams. As the experts on markets and buyers, portfolio marketing must provide the critical inputs demand marketers need to create programs that work. In this report, we examine key buyer insights deliverables and describe how to incorporate them into program planning to ensure demand execution is informed by buyer needs, behaviors, and preferences. The following specific topics are covered:

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.