Best Practice Report

Activating Third-Party Influencers Through Value Creation

January 1st, 2018

Summary

Communications teams that work harder to create real value for their influencers are more likely to see positive results. In the report Introducing The Influencer Framework, we introduce the seven types of B2B influencers and the types of value they can create for both buyers and sellers. In this report, we explore how to create value for each type of influencer, thereby strengthening relationships and increasing the likelihood of positive outcomes such as advocacy or favorable coverage. Organizations that create high-value influencer relationship programs consistently see improvements in reputation metrics and related marketing and sales performance.

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