Vision Report

Adaptivity Enables Success Amid Constant Change

Flexible Technology, Predictive Insights, And Changeability Power Adaptive Organizations

September 8th, 2023
Rachel Kwon, null
Rachel Kwon
With contributors:
Frederic Giron , Michael Kearney , Christine Turley


The pace of change has never been faster, and it will continue to accelerate. The most successful organizations capitalize on this rapid change. Forrester finds that these future fit organizations have a strong, adaptive foundation to succeed in the midst of ongoing change by reconfiguring their core business concepts and creating and delivering value to meet customers’ emerging needs and expectations. To become future fit, tech execs must provide the predictive insights, changeable organizations, and flexible technology needed to win.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.