In their quest to compete and respond to challenges in the marketplace, companies introduce new solutions, processes, and tools. In the field, where seller meets buyer, information is paramount; therefore, employees know they must communicate all new information to the sales team. Forrester’s relative productivity studies have identified that, however well-intentioned, constant communications to, and from the field can create a significant strain on sellers’ productivity. In this report, we provide a model for creating a sales communications strategy, and governance for communications to, and from the field.