Decision Tool

Advance Your Digital Strategy With Forrester’s Digital Initiatives Prioritization Tool

March 27th, 2023
With contributors:
David Hoffman , Ashley Villarreal , Tiffany Do , Michael Belden


Digital business and strategy teams must prioritize digital initiatives — and continually refine those priorities — based on internal and external factors. To accomplish this in a way that is effective and defensible to other stakeholders, digital leaders should use a prioritization model. Forrester’s Digital Initiatives Prioritization Tool lets digital leaders and their teams score and prioritize initiatives based on seven factors: customer impact, business impact, employee impact, feasibility, risk, whether it is a minimum viable product, and the likely return on investment.

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