Decision Tool

Advance Your Digital Strategy With Forrester’s Digital Initiatives Prioritization Tool

March 27th, 2023
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
Judy Weader, Principal Analyst
Judy Weader Principal Analyst
With contributors:
David Hoffman , Ashley Villarreal , Tiffany Do , Michael Belden

Summary

Digital business and strategy teams must prioritize digital initiatives — and continually refine those priorities — based on internal and external factors. To accomplish this in a way that is effective and defensible to other stakeholders, digital leaders should use a prioritization model. Forrester’s Digital Initiatives Prioritization Tool lets digital leaders and their teams score and prioritize initiatives based on seven factors: customer impact, business impact, employee impact, feasibility, risk, whether it is a minimum viable product, and the likely return on investment.

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