Digital business and strategy teams must prioritize digital initiatives — and continually refine those priorities — based on internal and external factors. To accomplish this in a way that is effective and defensible to other stakeholders, digital leaders should use a prioritization model. Forrester’s Digital Initiatives Prioritization Tool lets digital leaders and their teams score and prioritize initiatives based on seven factors: customer impact, business impact, employee impact, feasibility, risk, whether it is a minimum viable product, and the likely return on investment.