Best Practice Report

Advanced Tactics To Drive Successful Executive Engagement Programs For Large Accounts

July 13th, 2023
Nora Conklin, Principal Analyst
Nora Conklin Principal Analyst
Kelvin Gee, Principal Analyst
Kelvin Gee Principal Analyst
Matt Steffen, null
Matt Steffen
With contributors:
Steven Casey , Nicky Briggs , John Arnold , Jenna Santos , Emily Wen , Arianne Burnette

Summary

Selecting tactics properly aligned with target executives’ preferences, needs, and interests is a key driver of success in engagement for large accounts. As the second in our series on executive engagement for large accounts, this report provides a comprehensive list of recommended tactics across a range of categories that can be used to achieve desired outcomes with executive members of buying committees at large accounts.

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