Best Practice Report

Advanced Tactics To Drive Successful Executive Engagement Programs For Large Accounts

July 13th, 2023
Matt Steffen, null
Matt Steffen
With contributors:


Selecting tactics properly aligned with target executives’ preferences, needs, and interests is a key driver of success in engagement for large accounts. As the second in our series on executive engagement for large accounts, this report provides a comprehensive list of recommended tactics across a range of categories that can be used to achieve desired outcomes with executive members of buying committees at large accounts.

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