Trends Report

AI Tech Marketing Meets The End Of Truth

Five Questions Filter Truth From Fiction

April 10th, 2017
With contributors:
Srividya Sridharan , Mike Gualtieri , Michele Goetz , Alex Cullen , Rob Koplowitz , Madeline King , Sam Bartlett


Today's political discourse often questions what constitutes a fact and whether words even matter. Enter AI, a technology that has worked its way into almost every product pitch and where facts and truth are sorely needed. An enterprise architecture (EA) professional's struggle to filter the truth from fiction during these conversations is likely to get worse before it gets better. This report reviews underlying causes of the difficulties that arise when talking about AI and offers five questions that help EA pros uncover what's real and set expectations properly.

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