Today's political discourse often questions what constitutes a fact and whether words even matter. Enter AI, a technology that has worked its way into almost every product pitch and where facts and truth are sorely needed. An enterprise architecture (EA) professional's struggle to filter the truth from fiction during these conversations is likely to get worse before it gets better. This report reviews underlying causes of the difficulties that arise when talking about AI and offers five questions that help EA pros uncover what's real and set expectations properly.