Summary
Advancements in technology, proliferating data and insights, and evolving buyer preferences have transformed the B2B buying journey. Digital experience has now taken the lead on enabling customers to achieve their goals throughout the buying journey: self-guided interactions through the digital experience outnumber personal interactions delivered through people. B2B organizations that take a siloed approach to digital experience will disappoint their customers and limit their growth. This report shows how B2B marketers can enhance customer and business value by building stronger connections between digital experience, brand experience, and customer experience strategies.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).