Align Your Consumer Personalization Strategy To The Customer Lifecycle With Forrester’s Scenario Quick Start Cards

Companies designate “personalization” as a business priority but too often start with channel-, touchpoint-, or device-specific tactics — a very inside-out approach. Instead, think outside-in and start with the customer lifecycle to define your personalization strategy. Forrester’s scenario quick start cards provide a starting point for your consumer personalization strategy and guide you with a customer-first approach.