Scenario Quick Start Report

Align Your Consumer Personalization Strategy To The Customer Lifecycle With Forrester’s Scenario Quick Start Cards

October 20th, 2023
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Cole Walsh, Researcher
Cole Walsh Researcher
With contributors:
Emily Collins , Bruna Venicio

Summary

Companies designate “personalization” as a business priority but too often start with channel-, touchpoint-, or device-specific tactics — a very inside-out approach. Instead, think outside-in and start with the customer lifecycle to define your personalization strategy. Forrester’s scenario quick start cards provide a starting point for your consumer personalization strategy and guide you with a customer-first approach.

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