Scenario Quick Start Report

Align Your Consumer Personalization Strategy To The Customer Lifecycle With Forrester’s Scenario Quick Start Cards

October 20th, 2023
With contributors:
Emily Collins , Bruna Venicio


Companies designate “personalization” as a business priority but too often start with channel-, touchpoint-, or device-specific tactics — a very inside-out approach. Instead, think outside-in and start with the customer lifecycle to define your personalization strategy. Forrester’s scenario quick start cards provide a starting point for your consumer personalization strategy and guide you with a customer-first approach.

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