Data Snapshot

Align Your Marketing, CX, And Digital Efforts To Drive Better Revenue Performance

June 3rd, 2024
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
Melissa Bongarzone, Researcher
Melissa Bongarzone Researcher
With contributors:
Mike Proulx , Shynise McElveen , Christine Turley

Companies that have strong digital business, customer experience (CX), and marketing alignment have better revenue results than those that don’t. According to Forrester’s Consumer Digital Experiences Survey, 2023, 27% of digital experience (DX) professionals who say digital business, CX, and marketing leadership are aligned when making strategic DX decisions (“leaders”) also say their year-over-year revenue growth rate increased significantly. In contrast, 41% of those who lack that alignment (“laggards”) reported a stable or declining annual revenue growth rate. The differences are starker for growth relative to the competition; nearly three-quarters of laggards said their revenue growth was behind or on par with the industry, while more than half of leaders said their growth surpassed it.

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