Vision Report

Amplify And Elevate Corporate Communications With A Holistic Strategy

Don’t Let Muddled Messaging Compromise Your Brand Promise And Customer Experience

February 28th, 2022
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst
Lori Wizdo, null
Lori Wizdo
With contributors:
Jennifer Ross , Jennifer Zhang , Kate Pierpont

Summary

Corporate communications is the power plant that articulates mission, vision, value, and purpose to activate a company’s brand and drive audience engagement. Corporate communications professionals must navigate the communications strategy across an increasingly complex digital channel landscape and messaging minefield. Savvy CMOs know that communication can become muddled as different stakeholders (e.g., PR, marketing, executives, sales, influencer relations) engage customers — and the market — without the connective tissue of a holistic communications strategy. This report explores the value of B2B corporate communications in the 2020s and introduces a planning construct for a strategic, integrated approach to corporate communications that balances proactive and reactive efforts to drive business impact with key audiences.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.