Amplify And Elevate Corporate Communications With A Holistic Strategy

Corporate communications is the power plant that articulates mission, vision, value, and purpose to activate a company’s brand and drive audience engagement. Corporate communications professionals must navigate the communications strategy across an increasingly complex digital channel landscape and messaging minefield. Savvy CMOs know that communication can become muddled as different stakeholders (e.g., PR, marketing, executives, sales, influencer relations) engage customers — and the market — without the connective tissue of a holistic communications strategy. This report explores the value of B2B corporate communications in the 2020s and introduces a planning construct for a strategic, integrated approach to corporate communications that balances proactive and reactive efforts to drive business impact with key audiences.