An Introduction To The Forrester Sales Talent Lifecycle

January 1st, 2018

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Summary

The ability to effectively attract, develop, and retain top sales talent has always been a vital factor in driving organizational growth, along with a constant need to develop and improve sales competencies, behaviors, and performance. Successfully managing the sales talent lifecycle requires a rigorous process mapped to the organization’s growth strategy and supported by a cross-functional effort. In this report, we introduce the Forrester Sales Talent Lifecycle Framework, which facilitates a consistent approach to attract sales top talent, onboard new hires, and optimize their contribution to their organization.

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