The ability to effectively attract, develop, and retain top sales talent has always been a vital factor in driving organizational growth, along with a constant need to develop and improve sales competencies, behaviors, and performance. Successfully managing the sales talent lifecycle requires a rigorous process mapped to the organization’s growth strategy and supported by a cross-functional effort. In this report, we introduce the Forrester Sales Talent Lifecycle Framework, which facilitates a consistent approach to attract sales top talent, onboard new hires, and optimize their contribution to their organization.