Annual Product Review And Strategy

March 27th, 2018

Summary

During a B2B offering’s growth phase, developing an annual product review and strategy document is an effective means of explaining the current state of the offering (or a portfolio of products), including the market situation, past offering performance, and plans for the year ahead. The objectives of developing and presenting this document include providing context for upcoming business cases and/or setting the scope for future business growth and investment requirements for the coming year. In this report, we provide a template and guidelines that product managers — working with their product marketing and sales counterparts — can use to develop and deliver an annual product review and strategy document.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.