Best Practice Report

Apply Your Data Deprecation Plan

Prioritize Privacy, First-Party Data, And New Marketing Approaches

February 1st, 2021
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
Fatemeh Khatibloo, VP, Principal Analyst
Fatemeh Khatibloo VP, Principal Analyst
Joanna O'Connell, VP, Principal Analyst
Joanna O'Connell VP, Principal Analyst
With contributors:
Emily Collins , Chahiti Asarpota , Christine Turley

Summary

Data deprecation hampers many popular marketing tactics by restricting the consumer, audience, and marketing performance data that B2C marketers track and access. In this report, Forrester defines data deprecation, why it’s happening, and how marketers need to adapt to survive and thrive.

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