Vision Report

Architect Beyond Web And Mobile For Digital Experiences

April 7th, 2023
With contributors:
Chris Gardner , Emily Pfeiffer , Chuck Gahun , Julie Ask , Caroline Bonde

Summary

Consumers continue to use more and newer ways to connect with brands. This expansion in customer interaction touchpoints requires an architecture that can rapidly roll out new capabilities across many devices, platforms, and channels while providing a unified omnichannel customer experience. This report provides a vision for an architecture to address customers’ shifting expectations.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.