Architect Beyond Web And Mobile For Digital Experiences

April 7th, 2023

David Mooter Principal Analyst

Andrew Cornwall Senior Analyst

With contributors:

Chris Gardner , Emily Pfeiffer , Chuck Gahun , Julie Ask , Caroline Bonde

Summary

Consumers continue to use more and newer ways to connect with brands. This expansion in customer interaction touchpoints requires an architecture that can rapidly roll out new capabilities across many devices, platforms, and channels while providing a unified omnichannel customer experience. This report provides a vision for an architecture to address customers’ shifting expectations.

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