Trends Report

Architect Your Predictive Analytics Capability, Part 1

Chinese Companies Are Leveraging Predictive Analytics To Engage Customers

December 9th, 2015
With contributors:
Brian Hopkins , Michael Barnes , Alex Cullen , Alice Ma , Bill Nagel


Predictive analytics has become the key to helping businesses — especially those in the highly dynamic Chinese market — create differentiated, individualized customer experiences and make better decisions. Enterprise architecture (EA) professionals must take a customer-oriented approach to developing their predictive analytics strategy and architecture. This report analyzes the trends around predictive analytics adoption in China and discusses four key areas that EA pros must focus on to accelerate digital transformation.

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