Maturity Assessment

Assess Your B2B Marketing Privacy Proficiency

Test Your Collection And Use Of Customer Data Across Four Competencies

March 29th, 2024
Brett Kahnke, Principal Analyst
Brett Kahnke Principal Analyst
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
With contributors:
Cristina De Martini , Emily Collins , Rachel Birrell , Tyler Orleans , Ellen Lind

Summary

Many modern methods of outreach, particularly marketing tactics that operate at scale, represent an enormous privacy and security risk to your organization. That means CMOs and their teams must develop privacy awareness, build privacy skills, and engage with their privacy and security counterparts. This report will help B2B marketing teams, as well as peers within related functions conducting outreach, assess their privacy proficiency across four competencies: oversight, process, people, and customer experience.

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