Assessing Successful Selling Motions And Sales Methodology: Sales Rep Interview Guide

July 27th, 2020
Jennifer Bullock, null
Jennifer Bullock


Sales methodology defines how sellers execute a sales process and requires a deep understanding of the selling motion — what a rep does in response to the journey of a specific buyer persona. To identify winning sales behaviors, B2B organizations must take the time to learn about the most effective selling motions and draw insight from how high performers execute differently from their lower-performing peers. This guide provides specific tips, tactics, and questions for conducting interviews with reps to identify how the best sellers execute specific selling motions and provide insight into repeatable selling behaviors that drive consistent revenue.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.