Summary
Seventy-nine percent of Australians are actively using the Internet, which has made it increasingly important for Australian companies to focus on their online strategy and engage these consumers. Social Computing technologies such as instant messaging, blogs, and social networks are a good opportunity for organizations to connect with their online customers and develop deeper relationships. The social nature of Australians combined with their intense online usage make them ideal candidates for the adoption of Social Computing — an opportunity firms can't afford to ignore.
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