Summary
Autodesk is a multinational software company offering technology solutions for architecture, engineering, construction, product design, manufacturing, media, and entertainment. To find new growth opportunities in its Construction Cloud business, Autodesk embraced lifecycle revenue marketing and launched a cross-functional pilot to validate the growth potential of an outside-in, full-lifecycle approach. This case study shows the steps Autodesk took to propose, define, launch, and measure the pilot, which was a multidimensional success.
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