Summary
Designing and delivering successful conversational interactions in business requires a strategy for conversational data that is connected, scalable, accurate, and compliant. Too often, data strategy teams and marketers underestimate both the potential and the risk of conversational data. In this report, we explain the need for a conversational data strategy, discuss how that strategy should connect conversational data to business requirements, and highlight key considerations for conversational data strategy at each stage of the data lifecycle.
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