2024 presents key challenges and opportunities for B2B marketers when it comes to driving customer-obsessed growth. Decision-makers are prioritizing efforts that drive efficiency and innovation, while seeking growth opportunities primarily from entering new markets. What’s getting in the way? A lack of clarity and/or alignment between business and marketing objectives along with data quality and accessibility persist as key challenges. This data overview report discusses these challenges, priorities, and growth strategies for 2024 with a look back at results from 2023.