Data Overview Report

B2B Marketing Must Balance Innovation And Efficiency In The Face Of Persistent Challenges

Marketing Leader Challenges And Priorities, 2024

May 9th, 2024
With contributors:
Srividya Sridharan , Nicole Bouchie , Kate Pierpont

2024 presents key challenges and opportunities for B2B marketers when it comes to driving customer-obsessed growth. Decision-makers are prioritizing efforts that drive efficiency and innovation, while seeking growth opportunities primarily from entering new markets. What’s getting in the way? A lack of clarity and/or alignment between business and marketing objectives along with data quality and accessibility persist as key challenges. This data overview report discusses these challenges, priorities, and growth strategies for 2024 with a look back at results from 2023.

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